The Killer Kopywriting System

The Killer Kopywriting System includes 6 Komponents:

Komponent #1:
Killer Kopywriting Workshop

Turn apathetic prospects into HOT, addicted buyers who are desperate to put money into your account and read every word you scribble down on paper, from start to finish as if there was no tomorrow!

If you want to learn the secret skills of exponential Killer Kopywriting™ that quickly & easily produces attention-grabbing, riveting and cash-producing emails, letters and ads, then you need to get your hands on the freshly updated, profit-reinforced exponential super pack – The Killer Kopywriting System Now.

I am going to flush your mind with every trick I know to help you turbo-charge more suspects and prospects to action, engorge your business with a stampede of fresh, hot money-in-hand prospects willing � NO � demanding to paying you top dollar for your product… without making a single cold call!

It’s the ‘unfair advantage’ you’ve been looking for… where the world is your oyster!

It’s your ULTIMATE tool to get new leads into your business or shop.

• Even if you’ve never written a word of sales copy in your life…
• Even if you think you totally 'suck' as a writer…
• Even if your mind goes blank every time you try to write one word …

Imagine finally possessing the ability to automatically and easily come up with the precise word that convinces your suspect or prospect to take action or BUY NOW…

Do you ever wonder about the magic behind Killer Kopywriting that special flavour of writing that makes you hungry for more?

It has NOTHING to do with your business or the quality of service you provide.

It has everything to do with your ability to cast ‘magical spells’ in print…

…And I’m going to show you how to do it, systematically time after time –

It isn’t brain surgery.

But it’s not common sense either since most emails, most letters and most ads are plain boring, humdrum and ahem…some even.. ahem.. totally ‘suck’... (Sorry to be so blunt, but you know it’s true!)

But here’s the thing. Every time your sales copy doesn’t strike a chord of total excitement with your prospects and clients, it gets chucked into the proverbial bin wasting your time, effort and hard-earned money.

Just because you don’t know how to write Killer Kopy...

That’s why you need the Killer Kopywriting System
NOW to immediately stop the profit leak in your business.

Drip, drip, drip…

Every minute, hour and day you don’t use Killer Kopywriting it is costing you money. Money that is going down the drain. Money that could be flowing IN instead of OUT of your bank account.

Oh there goes $100...

Darn it, with it went another $20 bill...

Let me be totally upfront and DIRECT. There’s no time to waste since it’s costing you money as we speak!

The Killer Kopywriting System is not just another collection of cool copywriting tricks amassed for you in one painfully-huge 3kg folder that would take you weeks or months to just sift through.

The Killer Kopywriting System is everything you need to double your sales, triple your profits and work LESS in your business THIS YEAR!

You’ll be able to EXECUTE these strategies IMMEDIATELY in your business.

You’ll get laser-focused on RESULTS – not distracted by a lot of cool and fun stuff to learn.
I’m not saying you’re not going to have fun – you will, but your business is about making money isn’t it?

What you’re about to discover will get you excited, very excited.

I hope you’re sitting down.

The stuff I’ve included in the The Killer Kopywriting System is the unfair advantage that even the MOST seasoned copywriters don’t fully understand.

From time to time, they stumble across these strategies by accident, but I am going to show you how to write Killer Kopy consistently, on demand, SYSTEMATICALLY.

Here Are Just Some of the Profit-Producing Secrets
You'll Learn With This Intensive,
'Roll-up-your-sleeves' System:

• How to get more qualified prospects EVERY SINGLE TIME you lick a stamp and send a letter or click to send an email
• How to write creatively, going for the jugular each and every time to generate greater attention, responses and SALES
• How to build a treasure-trove of great headlines, calls to action and copy elements that will make writing Killer Kopy™ even easier – so easy that even a fifth grader could do it!
• How to scientifically TEST headlines, copy and calls to action using Marc’s 3 x 3 Multiple Mailing Momentum Matrix™
• Tips, tricks, techniques and proven, paint-by-numbers copywriting FORMULAS used by the most experienced, expensive copywriters in the world to eliminate guesswork, waste and frustration that instantly smash writer's block to smithereens!
• How to spend $1 on marketing and get $2… $3… $4… and $5 in return
• If you're not keen to do the copywriting yourself, it's still CRITICAL you know 'good copy from bad'… so you can effectively manage outsourced copywriters
• The 5 mistakes to avoid when you select, manage and leverage contractors for research, copywriting, editing and plain 'ole writin'…
• How to structure a multi-stage marketing campaign to build MOMENTUM for explosive results with Marc’s 3 x 3 Multiple Mailing Momentum Matrix
• How to avoid the 3 most common mistakes people make trying to write 'advertising copy’ themselves
• Tweak your next newspaper ad so it pulls in 10 times more profit than what it costs you to run it!
• The pros and cons of using images and graphics - what to do and what to absolutely avoid.
• How to grab your reader's attention from the ‘get-go’ and lead him or her step-by-step through your Pathways To Profits
• Avoid the #1 problem all new copywriters have when they sit down in front of their computer to write
• The 4 things you must do before you begin writing a single word
• The 2 things you must have in mind every step of the way to ensure your readers sit up and take notice
• The 3 strategies you must weave into your copy so the story resonates with your audience there and then and your picture becomes crystal clear
• Most importantly – How to create a systematic and repeatable process to be inspired each and every time you need to write. Even though this is a creative process, it can be systemised.
• There are 5 other keys to the vault that are too precious to reveal publicly right now…

In fact, I will reveal my TOP 17 secret strategies I’ve used consistently to become The Exponential Growth Strategist. You could pick any ONE of these powerful tools, strategies and techniques today and start making money in your business TODAY.

If you’re looking to write irresistible copy that has your readers begging to give you their money, pounding down your door, look no further:

MY SECRET TOP 17 Tried & Tested
Exponential Killer Kopywriting Tools, Tips
and Techniques to Transform You Into a
Killer Kopywriter --- in LESS THAN TWO DAYS!

Can you see why The Killer Kopywriting System could make you almost unbeatable?

Doesn’t that excite you just a little bit?

If you’re a bottom-line focused entrepreneur or a driven aspiring/seasoned copywriter, looking for tried & tested quality short-cuts to give you an instant competitive advantage – you’ve found it!

A One-Day, FULL Killer Kopywriting Immersion with some of Australia’s Most Ambitious, Profit-Hungry Entrepreneurs to TRAIN You To Become A Master of These Devastatingly Precise Kopywriting Weapons of Mass Prosperity...

This one-day workshop is PRICELESS.

You see, these tools are so advanced, powerful and exponential that you just can’t go over them on your own. You need an experienced guide by your side to help you adopt and adapt the techniques to your own unique situation. The system is unlike anything else you have tried in your business before. So naturally I need to show you a few tricks of the trade so that you actually, ‘get it’ and apply them in YOUR business ON THE DAY.

That’s right, ON the day.

We take your training wheels off BEFORE you step into the workshop. We do that with our Pre Program Preparation - commonly called homework!

You remember homework – Way back ‘when’...

That’s why, when you attend the full-day, full-on, hands-on workshop, you’ll MasterMind with other super-achievers, form profitable relationships, pick other people’s lucrative brains… But most importantly, you’ll come out beaming with exponential ideas you can turn hidden opportunities sitting right there under your nose into cold, hard cash instantly!

Can you imagine what it would do to your bottom line if your prospects and clients understood the benefits of your products or services as well as you do?

You know they would buy more.

You know they would buy more often.

You know they would give you more referrals.

You know they would be happier, satisfied and less ‘trouble’ to deal with.

The Killer Kopywriting System will teach you the skills you need to "crawl inside" your prospects' minds and:

• gain their undivided attention
• build interest in what you have to say
• hammer home the reasons why they need to act on your offer now
• get them to take action and buy now

Imagine if a few little changes could attract double or triple the amount of leads you currently get. How much would that be worth to your bottom line?

$1,000 per month? $5,000 per month?... $25,000/month?

Imagine solving your financial problems in ONE DAY and focusing on something different, like booking a holiday instead of worrying about paying the bills…

Wouldn’t it be nice to spend your hard-earned money on something that rewards you rather than losing money every day on ineffective marketing?

If you're already spending money on ads, direct mail, websites or email marketing, your new-found Killer Kopywriting™ skills will have an immediate bottom line impact by boosting the Return on Investment on every promotion you run.

Here's what I mean:

Your costs remain the same... *

• You spend exactly the same on advertising
• You spend exactly the same on printing
• You spend exactly the same maintaining your website
• You spend exactly the same on overheads

...but your sales skyrocket and...

• you enjoy increased response rates, which translates into more revenue per dollar spent on marketing.
• you reach more people with your message, your brand, your identity and your positioning
• you effectively get people to self-select so you waste less time with tyre-kickers and concentrate only on those prospects who are sincerely interested in what you have to offer
• you shorten the sales cycle by triggering actions toward the purchase (we call that optimising your Pathways To Profits), or if you're really good at this, you increase the frequency AND size of purchase – what we call a DOUBLE WHAMMY for your bank account!
• Best of all, you’ll always know what Your Next Best Step is. The single ONE thing that will give you the BEST result – NOW. No more missteps. No more tripping over your own feet. No more being sideswiped by your competitors!

* Of course we’ll teach you at least 5 super secret saving strategies to get stuff done for pennies on the dollar.

All the wasted time, energy and frustration that you used to spend putting together written promotions can now be spent delivering value to your clients and converting them into raving fans who’ll gladly refer more clients to you at no cost to you!

This STRICTLY limited by-invitation-only
workshop always gets filled to capacity –

The Killer Kopywriting Workshop is an exclusive event where you and other highly-motivated entrepreneurs will make lasting and measurable improvements in your ability to attract, convert and retain clients using the art and SCIENCE of the written word.

What would it be worth to you, your business and ultimately your lifestyle if all your written communications produced 10, 20 or even 50 percent greater response? Or if tweaking a few long-standing promotions created an IMMEDIATE boost in cash-through-the-door? It's actually not hard to do, once you know how AND HAVE A PROVEN SYSTEM.

The Killer Kopywriting System is a one-off investment that will start to pay dividends today, tomorrow, next week and the week after that… for years and years to come.

A ONE TIME Investment that pays off for a lifetime of profits!

Killer Kopywriting Workshop Participants Benefit From
2 Extra Bonuses + 1 Secret Ingredient

Decide now, without hesitation to invest in The Killer Kopywriting System.

Someone may already be sitting in your chair.

It may be your competitor.

Ouch! That's gotta hurt!

Sorry about that…

You're spending time, money and energy promoting your business anyway - doesn't it make total sense to turn those trickling "streams" of revenue into gushing torrential Rivers of Revenue™?

Just one last thing – go to bed early the night before. At the Workshop, we're going to take the gloves off like never before, pushing peoples' buttons, EXPLODING constricted mindsets and reframing previously held misconceptions – You'll want to be fully rested or you'll get left behind within minutes and miss all the real fun and games!

When you sign up now, I will send you hand-picked bonuses to reward you for making the decision you know you want to make. The decision you can’t afford not to make BECAUSE you know it’s costing you money and more importantly, TIME.

I know that unless I give you a REASON to decide right now, life will get in the way. I know, I’ve been there, just like you – running around putting out fires like there’s no tomorrow.
That’s right – there is NO TOMORROW, because tomorrow never comes.

You have to make your decision TODAY.

As my gift for the decision you’ve just made, I will send you special bonuses that will take all the risk out of the decision for you BEFORE you even attend the Workshop even though we have a no-questions-asked-we’ll-give-you-a-100%-refund-if-you-are-not-totally-and-absolutely-convinced-this-will-work-for-you-in-your-business guarantee.

I will send the first of the bonuses within the next 2 minutes.

The BONUSES are NOT the reason to sign up – you NEED to sign up because you NEED to stop wasting your money and time on ineffective marketing.

The BONUSES are dessert you get to eat BEFORE the main meal.

Komponent #2: Part One - Killer Konversations Workshop

This fully interactive workshop starts days before you step into the workshop room with Pre Program Preparation that requires you submit ACTUAL ads, e-mails, direct mail, brochures or pamphlets you intend to use for peer review by other workshop participants.

Each participant must give feedback based on Killer Kopywriting principles which means that you’ll receive 10, 20 or even 30 variations of feedback on each of your 3 submissions.

This exponential twist alone is worth the price of admission, but this is only the beginning of this workshop!

During the all-day event, each item submitted is analysed, dissected and criticised by Killer Kopywriting master � Dr Marc Dussault. The critique is not only focused on the words used, but the conversation that is being initiated, developed and undertaken with suspects, prospects and clients within your Pathways To Profits.

Often, you are having the wrong conversation with the wrong person, at the wrong time for the wrong reasons.

Killer Konversations is about:

• Initiating a conversation with people who want to hear what you have to say.
• Engaging the recipient of the initiation into a dialogue to progress to the next phase of the conversation, be it information, education, clarification or transactional (sales) considerations.
• Allowing the recipient the opportunity to self-select as a suspect, prospect or client willingly and knowingly into a variety of pathways suited to his or her predispositions and tastes.
• Enabling interaction and exchanges between the recipient and you or your staff in more efficient and effective ways that are both more profitable for you but also more entertaining and enjoyable for the recipients.
• Optimising the transactions with recipients in a planned, systematic yet personalised manner that can be monitored while creating greater rapport and interaction with them.

If you don’t learn these skills, you risk:

• Figuratively SCREAMING at people who don’t want to and will never buy from you.
• Losing most of the sales you’ve primed that your competitors pick up quickly and easily because you’ve done all the heavy lifting… with no reward for you!
• Wasting countless hours with time-wasting tyre kickers that either don’t end up buying or worse buy and then cost you a fortune to handle with their never-ending questions and requests!
• Investing more and more money in human resource staffing to make even less profit BECAUSE your marketing, pre and after sales costs are prohibitively expensive.
• Losing face and your reputation by not meeting an ever-more diverse and demanding client base that has you scrambling and burns you out.

Killer Konversations is the exponential marketing Twist of the Kube you’ve come to expect from the The Exponential Growth Strategist � Dr Marc Dussault.

This revolutionary workshop goes way beyond the words and into the hearts and minds of your audience so you can become the conductor for your orchestra of products and services and present it as a symphony that is music to your suspects, prospect and clients’ ears.

This workshop ensures that you create a performance that will not only produce standing ovations, but requests for encore performances that are necessary for any strong business to thrive.

Much, much more than a “how to write great sales copy workshop”, this utterly unique approach introduces you to Pathways To Profits and Management By Metrics, the cornerstone concepts of Exponential Marketing Strategies that produce exemplary results that defy logic and will have your competitors scratching their heads, oblivious to your secret almost magical appeal.

The streams of consciousness offered LIVE and INTERACTIVELY within the workshop are notorious and priceless for its recipients, an added bonus that sometimes gets captured on film.

Komponent #2: Part Two – Kreating Killer Kampaigns Workshop

This is a must-attend component of the Killer Kopywriting System simply because without a systemised approach to deployment, even the very best copy will fall on deaf ears unless…

… unless there is a proven, tried and tested methodology to ensure every cent of your marketing dollar converts to new leads or more sales.

In this day and age of information overload combined with the ever-growing number of NEW media channels (websites, blogs, YouTube, Facebook, MySpace, Twitter, Linked In, etc.) it’s no wonder it’s getting harder and harder for small businesses to get any message through the ‘cacophony of chaos’.

Simply put, without Killer Kampaigns, most SME businesses cross their fingers with a ‘hit and miss’ approach to direct mail campaigns, traditional media advertisements (newspapers and local flyers) and other marketing initiatives.

On average, most small businesses waste up to 64%
of their marketing with little or no result to show for it

During this 3-hour hands-on workshop, you will learn:

• The #1 mistake most inexperienced businesses make with their marketing campaigns.
• How to design your next campaign to practically GUARANTEE more than 100% ROI.
• The 3 things you must do to avoid sending out a total ‘dud’.
• Tips from multi-million dollar direct mail experts you can use for campaigns that cost less than $500!
• How to double a campaign’s result with this one simple strategy.

Still sitting on the fence? Not sure if this is for you? Here are some recent Killer Kampaign results:

• 16 inactive clients re-activated with ONE direct mail letter, pumping $6,000 of cash into the business in 30 days. (Previous attempt yielded 0 responses).
• Another simple low-cost ($45) campaign generated $1,245 in 3 days… Ka-Ching!
• A FREE online strategy increases website visits by 350% and nets $12,000 within the first month and an additional $4,400 the next month.
• Another SIMILAR FREE Internet strategy produces 7 new leads and $3,200 in cash sales within one week.
• A simple promotion doubles sales on the quietest day of the week, turns a $10 cost into a $600 net profit with less than 10 minutes of effort.

But as so many business owners recognise, marketing is not just about sales and profits. Often, it’s about reinforcing your brand and positioning within your industry or marketplace. Imagine…

• Having top-quality prospective employees requesting to work for you – that means you always have a security blanket if a staff member leaves.
• Receiving unsolicited requests from prospects that want to buy from you. Yes, you read that correctly. I mean it - people literally contacting you from out of the blue requesting quotes and proposals with no intention of asking for competitive bids because you’re the only one they want to work with.
• Turning off your expensive Google Adwords™ campaigns because your organic traffic surpasses your Pay Per Click results. Psst! This means your NEW leads are absolutely FREE!
• Getting interviewed on TV or the radio to become your industry’s spokesperson - the person that everyone wants expert advice from and can charge a reasonable premium for… You can do the maths of what that can mean to your bottom line!

A unique first-time-ever opportunity to learn how to make the most of your marketing budget even if it’s only a few hundred dollars.

Komponent #3: Killer Keywords Google MasterClass

• A 1-page AdWords campaign flowchart that tells you exactly how to build your campaigns step-by-step and what it needs to "look like" for maximum performance
• Proven ad-writing secrets that will skyrocket your Click Through Rates (CTR) and conversions (changes as little as one punctuation mark can make a surprisingly big difference...)
• Real case studies and metrics revealed!
• Why filling your ads with BENEFITS might be the quickest way to go broke... IF you choose the wrong kind of benefits
• One smart tool that tells you how to interpret the results of ad tests (Psst! Without this tool, you are flying blind and will do what most advertisers do... run LOWER-performing ads instead of your BEST ones.)
• How to generate huge, laser-targeted keyword lists so you can get MORE clicks for a lot LESS
• The simple (paint-by-numbers) guide to the different types of TRACKING available -- how to set it up and make sense of the results without the use of a dictionary or thesaurus!
• Why the VAST majority of AdWords advertisers are pumping BILLIONS of dollars into Google's Bank account through sheer ignorance (and how you can give Google a "pay cut" without compromising your results)
• The difference between the SEARCH and CONTENT networks -- and when to use each one
• Why you should be very careful when relying on Google's "helpful hints" when optimising your account
• The truth about QUALITY SCORE -- the little-understood metric that can kill your results without you even knowing it
• How to turn an "average" or marginal AdWords account into a predictable cash money-making machine in less than 30 days
• Avoid the 10 ways inexperienced advertisers flush their money down the toilet

Komponent #4: Killer Kopywriting Kase Kritique

This component is as exponential as it gets. Several times a year, a ‘Kall For Kases is issued to all Platinum Program Members. Each Member registers to participate in the process, voluntarily.

Let’s say there are 10 participants.

1. You Select 3 Kases you want to have Kritiqued.
2. You make 10 copies of each Kase.
3. You submit 3 Killer Kopywriting samples we call Kases printed in 10 copies each, in other words, 10 sets of 3 are sent to us, a total of 30 copies.
4. We regroup all the submissions so that every participant gets 1 copy of all 30 Kases to Kritique.
5. The 30 different Kases from the 10 participants are sent to each participant for them to be Kritiqued.
6. You as a participant, Kritique all 30 Kases and then return them to us.
7. We re-group all the Kases in reverse so that all the Kritiques for your Kases are sent to you.
8. You receive 30 DIFFERENT Kritiques of your 3 Kases, in other words 10 different Kritiques for each Kase so that you end up with approximately 100 separate and different suggestions, amendments, modifications and improvements based on Killer Kopywriting principles to make your next promotion, advertisement, direct mail piece or landing page a phenomenal success.
9. You hear the cash register… Ka-Ching, Ka-Ching, Ka-Ching!

Talk about totally and utterly EXPONENTIAL!

Komponent #5: Killer Kopywriting Kases Binder

Every once in a while, you come across fantastic ads, landing pages, direct mail pieces and other great ideas for your marketing and sales. Copywriters have been using the concept of a ‘Swipe File’ that we’ve branded as Killer Kopywriting Kases.

The binder is specifically designed to help you store and retrieve a variety of great marketing and sales samples and examples.

Throughout your tenure in the Platinum Program, Exponential Programs as well as other Platinum Members will be sending you Kases that are relevant to you.

The basic premise of this binder is to STOP reinventing the wheel. Taking a great idea someone else has created and making it your own with an exponential twist or adaption just makes sense and is much more productive and efficient � and yes it’s exponential.

This binder is special in its design with permanent see-through plastic pockets to ensure that elements of your priceless collection never go ‘walkabout’…

As you can see from these Komponents of the Killer Kopywriting System take this skill to a whole new level. This holistic and all-encompassing approach is vitally important to achieve the results you want in your business or website.

BEWARE of other programs and products that only deal with one Komponent of Killer Kopywriting - we know that to achieve extra-ordinary results, a global approach is optimal giving you the best results with the least amount of effort and lowest cost.

Komponent #6: Killer Kopywriting Kue Kards

This is one of the most valuable Komponents of the Killer Kopywriting System. It’s a collection of 58 cards that identify the words, phrases and statements that will appeal to each different suspect, prospect and client profiles.

Each Kue Kard has a detailed description of the profile so you can quickly and easily determine if it’s appropriate for your particular target audience. It also includes individual Keywords to use, short statements as Key Komments and additional, longer Killer Kontent phrases and sentences.

Each Kue Kard is printed back-to-back with an opposing profile, making the ‘short list’ selection of profile parameters super easy. For example someone is either Proactive or Reactive, so these are printed opposite each other.

One of the most valuable features of the Kue Kards is that space has been purposefully made available in each section so that as you acquire and expand your vocabulary and syntax, you can add your own words and phrases to each relevant card, so that it grows and evolves with you over time.

To top it all off, each profile includes Killer Kampaign suggestions to optimise your marketing time and budget for that particular profile.

With the Killer Kopywriting Kue Kards in hand, you can write copy that will resonate with your audience, moving them to action improving your communications, increasing your conversions and building closer rapport than ever before.

The beauty of this system is that it’s not a one-size-fits all cookie cutter, rather a template to make your business copywriting faster and easier than you ever thought possible.

We all know that it’s hard to start writing staring at a blank page. That’s why these Kue Kards are so precious. All you need is a concept, theme or idea. Then, you simply take out the Kue Kards and select (only) the ones you know apply to your target audience.

With all the suggestions on the Kue Kards, the ideas will start to flow fuelling your inspiration effortlessly eliminating any chance of getting writer’s block!

This collection is 20 years in the making. I wanted to create this  product ever since I launched my first direct mail campaign back in the early 1990’s. I knew then that there must be a better way to avoid starting from scratch each and every time copy needs to be written.

This is it! The better way to write copy that sells.

• Copy that motivates people to action.
• Copy that inspires people to connect with you.
• Copy that builds rapport and a sense of community and belonging.
• Copy that improves your response rates.
• Copy that allows you to tell your story effectively and persuasively.

If you plan to write more than 10 emails, brochures and/or pamphlets in the next 12 months, you simply can’t afford to ‘go it alone’ without your own Killer Kopywriting Kue Kards.

I would like to acknowledge the valuable contribution of Daniel Lizurek, of Fast Profits, a graduate of the Killer Kopywriting Workshop and professional copywriter who assisted me with this exhaustive undertaking.

I also want to thank a handful of my clients who helped proof read the very first edition of the Kue Kards.

The Killer Kopywriting System is about having fun (again) running your business, doing out-of-the-ordinary things (but not over-the-top) that create extra-ordinary results (yeah!) with the least amount of effort (phew!) and lowest cost (Ka-Ching!).

If that appeals to you, you’re open to consider the possibility.

The possibility that this stuff actually could work for you.

The possibility that you could have your cake and eat it too.

The possibility that you get control of your destiny once and for all.

The possibility that this is the turning point you’ve been wanting.

The possibility that you’re good enough, worthy enough… of “more”.

The possibility that it can and will become reality… right now.