What is the Exponential Programs
Business Mastery Platinum Program?

The Business Mastery Platinum Program – the Unique 12-Month MasterMind Experience that will Unleash Exponential Growth and Profitability in your Business or Professional Practice, by Leveraging the World’s Best Exponential Marketing, Sales, Lead Generation Systemisation and Peak Performance Strategies, with an Unheard-of-Double-Your-Money-Back Result Guarantee of a Minimum 300% Return on your Program Investment.

This is for you if you...

• Are a leader. Simple as that. This is our most elite, exclusive program for champions of business. You know you’re at the top of your game and want to keep improving.
• Want to spend time with other ‘winners’, like-minded business entrepreneurs and professionals who can share their challenges and triumphs with you.
• You’ve read the program description and downloaded the 26-page brochure and you know this is your Next Best Step™ in your personal and professional development.
• You know that with the MasterMind Mentoring Methodology™, nothing has been left to chance.

The Business Mastery Platinum Program has two elements that differentiate and elevate it beyond any other coaching program.

1. The Platinum Program is called “Business Mastery” to extend way beyond marketing to encompass, include and envelop the exponential mindset in organisational behaviour, finance, sales, client service, negotiation and personal development. With this wider scope, your results will be multiplied ten-fold.
2. Accountability is paramount – you will no longer be left ‘on your own’ to figure stuff out – if you get around to it. Each month, you will have to deploy strategies IN YOUR BUSINESS, measure, track and report back to the group... Can you imagine what that will mean to your results? It’s like reading a book for fun and reading it to pass an exam – TWO TOTALLY DIFFERENT experiences and TWO TOTALLY DIFFERENT RESULTS.

This Program is a Must If You...

• Are an employee with an income of $50,000 to $90,000/year and want to crack the $100,000 ceiling and aim for the $250,000+ income level.
• Have a business with sales of at least $250,000 and EBIT profits of $50,000.

This Program is a Must If You Want To...

• Retire or sell your company for as much as $750,000 to $2.25 Million in 12 months from now.
• Double your EBIT Profit or make $100,000 more than you are making today
• Sell or list your company for $5 Million or more the ASX or a secondary exchange, within the next 5 years.

“The Business Mastery Platinum Program has been priceless for many small business owners – it’s finally given them the keys to get out of the entrepreneurship jail that find themselves unexpected prisoners of.”

What is included in the
Business Mastery Platinum Program?

Event #1: Advanced Business Mastery – 4 days

In this remarkable, power-house, Business, Marketing and Personal Mastery event, we will teach you the mind-blowing business secrets which have helped some of our clients create more than $20 million in revenue and capital gain value for themselves and their partners EVERY YEAR. These strategies are designed to work for home-based business operators, right through to large multi-national companies on how to massively propel their profit earnings through a unique ‘scientific’ approach to sales and marketing.

You will see how you too can start the right business, in the right industry, from scratch, with absolutely no money, and in less than 90 days create profits of $3,000 to $5,000 per week.

It makes no difference if you are currently an employee or you’re running your own company, these revolutionary marketing techniques will help you generate up to 10 times the profit and income you are currently earning in less than 2 years.

• Day One is focused on your role as Sales and Marketing Director.
• Day Two concentrates your responsibility as the Human Resource and Personal Development Director.
• Day Three is entirely dedicated to systemisation and the technical components of the business, you as the Chief Technology, Information and Finance Director.
• Day Four has you, the Entrepreneur Owner/Operator as the main actor – your responsibility as Managing Director, the steward of the ship.

Click here to read more about the Advanced Business Mastery event.

Event #2: Killer Kopywriting System™ and 1-Day Workshop 

As a Platinum Member, you get to attend this workshop as often as you want during your Membership. Killer Kopywriting is one of those skills that you want to practice as often as you can…

Writing effective sales copy is a skill - one you can learn, but only if…

… you know the tricks the pros use!

…and you know how to connect the missing links between mediocre and outstanding copywriting.

Here are just some of the profit-producing secrets you'll learn at this intensive, ‘roll-up-your-sleeves' workshop:

• How to write creatively, going for the jugular each and every time to generate greater attention, response and SALES....
• How to build a treasure-trove of great headlines, calls to action and copy elements that will make the most greedy-profit hungry entrepreneurs salivate...
• How to scientifically TEST headlines, copy and calls to action using Dr Marc Dussault's 3 x 3 Marketing Matrix Model
• Tips, tricks, techniques and proven, paint-by-numbers copywriting FORMULAS used by the most experienced, expensive copywriters in the world to eliminate guesswork, waste and frustration and instantly smash writer's block to smithereens!
• If you're not keen to learn this skill, it's still CRITICAL that you know 'good copy from bad'… especially if you use contractors!
• The 5 mistakes to avoid when you select, manage and leverage contractors for research, copywriting, editing and plain 'ole writin'…
• The 3 most common mistakes people make trying to write 'advertising copy'…and how to avoid them.
• How to grab your readers' attention from the "get-go" and lead them step-by-step through your sales message. (The first step to a successful ad or sales letter is making it so damn gripping that your prospect reads every word. Marc will teach you "plug and play" strategies for doing just that...
• The 3 strategies you must weave into your copy so the story resonates with your audience there and then and your picture becomes crystal clear
• Most importantly – How to create a systematic and repeatable process to be inspired each and every time you need to write. Even though this is a creative process, it can be systemised.

Click here to read more about the Killer Kopywriting System and Workshop

 

Event #3: Internet Technical Mastery - 4 Days

This 4-day value-packed event is so overwhelming with information, it has been split into TWO events of 2 days to make sure you have time in-between to gather your thoughts and apply the strategies on your website.

The first part of the event starts off with one full day dedicated to the concept of Virtual Real Estate Empire Building. Finding, creating, developing, buying and selling virtual assets for profit. Just like a traditional real estate agent, we teach you to locate, analyse and determine the best assets available – the ‘fixer uppers’, the ones you want to own and/or lease and the ones you want to buy and sell.

The second day establishes the foundations of Exponential Internet Marketing to get you going or growing on the Internet regardless if you’re a newbie or experienced online retailer.

The next 2 days of Internet Technical Mastery are devoted to exponential marketing strategies to create extra-ordinary results by doing things that are out-of-the-ordinary. Doing easy and simple things that get results that others pay THOUSANDS of dollars for that you will either do for free or pennies on the dollar.

This event has so much powerful information, it is not open or available to the public. It is a Platinum-only event.

Click here to read more about the Internet Technical Mastery event.

Event #4: The Exponential Internet and Business Building Bootcamp - 3 Days

Ready, Set, GO for 3 power-packed days filled with strategies, tools and programs designed to catapult your business from ‘now’ to ‘beyond belief’!

Working with Australia’s Number 1 Exponential Growth Strategist, Dr Marc Dussault, you’ll learn in exacting, specific, no-holds-barred terms precisely what you need to do to achieve the business results that until now you’ve only dreamed of.  And when we say ‘working’ we mean it because each day of this boot camp is 12 hours of solid participation in your future. 

There’ll be case studies, quick-fire Q & A sessions with Dr Dussault and several strategies covered that have never been revealed before in Australia. You’ll discover the secrets of the Exponential Mindset and share all the ‘Aha’ moments with the entrepreneur in the Hot Seat. And by the end of these 3 days your life and experience as an entrepreneur will be totally transformed.

Click here to read more about the Exponential Internet and Business Building Bootcamp.

Event #5: Attend Tony Robbins’ Unleash the Power Within ‘Firewalk Seminar’

UNLEASH THE POWER WITHIN is about seizing the power that is already within you and using it to lead a life of your own design, rather than one that's been scripted for you by your environment, your history, society, or anyone else. It's about not settling for less than you can be - in all areas of your life.

Anthony Robbins invites you to a weekend of powerful immersion into the finest strategies, tools and resources available for creating an extraordinary quality of life - where you not only achieve your ultimate goals, but you also experience the profound fulfilment you desire and deserve.

Empowering, Educational, Entertaining ...

In four of the most empowering, educational, and entertaining days of your life, you will identify with absolute precision what it is you really want, discover how to permanently break through any barriers that are holding you back, and learn how to apply the specific tools and strategies for turning your dreams into reality.

UNLEASH THE POWER WITHIN is about Creating Breakthroughs:

• Move beyond fears and limiting beliefs.
• Accomplish goals and realise true desires.
• Turn dreams into reality.
• Create fulfilling relationships.
• Model the strategies of peak performers to immediately produce a quantum difference in your life.

At UNLEASH THE POWER WITHIN, you will vanquish whatever is holding you back from taking action. In Anthony's cornerstone Firewalk, you will astonish yourself by storming barefoot across a hot bed of glowing coals. And that's only Day One!

As a Platinum Member, you’re encouraged to attend this event – at your cost since the event is no longer staged in Australia. We will organise special pricing for you, your colleagues, staff, friends and family.

Platinum Membership has its privileges!

As a Platinum Member, you also get ALL the components of the Silver, Gold and VIP Memberships

	Value
Component #1: Quick Start Bundle™	$97
Component #2: The Fast Track Bundle™	$297
Component #3: The Business Builder Bundle™	$497
Component #4: 12 Massive Momentum Monthly MasterMind Session Audio Recordings	$1,997
Component #5: The Advanced Business Coaching System™	$997
Component #6: Killer Kopywriting System™ and Workshop	$2,997
Component #7: The Marketing Autopsy Presentation™	$297
Component #8: Secret Monthly Bonus Gift	$997
Component #9: 3-Day Exponential Business and Internet Bootcamp™	$5,997
Component #10: Squash Lessons for Marketing™	$97

Plus, you get the following components:

Component #1: Exponential Results Binder

This 4” Binder is the single repository of your Platinum Program experience so you can track your growth as you discovery new opportunities and test new strategies.

This is a day-by-day record keeping system that keeps you on track and accountable to yourself. As you start to add to it, you’ll keep a growing sense of accomplishment and pride.

It takes only minutes per month to keep updated, but at the end of the year, it becomes a priceless record of your growth lessons and accomplishments.

Component #2: Geometric Growth Parthenon Matrix Questionnaire

This ground-breaking questionnaire takes you through a step-by-step self-analysis of your business vision and its implementation. An on-going work in progress, it supplements and complements the Business Building Blueprint™ to get you to focus on the levers that you can use to exponentially grow your business.

Component #3: The Monthly Momentum MasterMind Workshops 

The Business Mastery and Internet Mastery Platinum Programs are designed to create a MasterMind Group atmosphere that fully leverages the assets, skills, abilities and experience of all of their members. This massively powerful, unique program design is a world first.

What is the MasterMind Principle, what makes it special and how does the concept fit in to the Platinum Program?

The concept of the MasterMind Group was formally introduced by Napoleon Hill in the early 1900s. In his timeless classic "Think and Grow Rich", he was the first to summarise, consolidate and document the organising principles (distinctions of success) of the most powerful, influential and financially successful people of that era.

Nearly every great achievement or massive fortune in history has been the product of a team of minds united in achieving the same, pre-defined goal. The American Declaration of Independence was the result of a MasterMind group, so was man's first powered flight, as well as man’s first flight into space and subsequently the moon.

In his seminal book, Dr Hill defined the MasterMind principle as "The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony." He goes on to explain “Economic advantages may be created by any person who surrounds himself with the advice, counsel and personal cooperation of a group of people who are willing to lend him/her wholehearted aid, in a spirit of perfect harmony.” Furthermore, he introduces the key exponential construct behind the MasterMind principle as “no two minds ever come together without, thereby, creating a third, invisible, intangible force which may be likened to a third mind.” This is due in large part to our predisposition as social beings to “take on the nature and habits and the power of thought of those with whom we associate in spirit of sympathy and harmony.”

These ‘World First’ Platinum Programs are made available to the most ambitious business and internet entrepreneurs who wish to work one-on-one with me, Australia’s #1 Exponential Growth Strategist. They are not standard coaching programs, nor are they a collection of seminars, workshops and events. They are uniquely designed programs founded on Dr Napoleon Hill’s revolutionary MasterMind Group concept.

Component #4: Monthly MasterMind Conference Calls

These MasterMind Session calls are restricted to Platinum Members only. Gold, Silver and VIP Momentum Members get to listen to 12 pre-recorded calls, but you as a Platinum Member get to BE on the call so we can work on YOUR business, give YOU the breakthrough ideas so YOU get on the BRW Fast 100 list, double YOUR revenues, reduce your workweek by 10 hours and/or expand your marketplace from a local to a national business this year.

A MasterMind Session is a unique experience that has to be experienced to be fully understood and appreciated.

We cover so many different perspectives and strategies, you’ll be glad we recorded it so you can download and listen to it over and over again to make sure you follow the step-by-step instructions we’ve given you AND fully understand each nuance and permutation that can create exponential results.

You might be interested to know that Platinum Members, on average listen to the recordings 3.4 times EACH. That highlights how much information is packed into each call. Another interesting statistic is that people ON the conference call will take an average of 9.2 pages of notes WHILE on the call…

Component #5: On-Going Monthly Exercises and Assessments

These exercises and assessments are cherry-picked for the current members to meet their on-going and timely requirements within their businesses. We exponentially leverage the resources within the Platinum MasterMind to resolve issues and dramatically improve results for each other.

Component #6: 12 Massive Momentum Monthly Mailings™

As a Platinum Member, you will receive an envelope every month with REAL LIFE samples and examples of Exponential  Mindset Thinking™. Each item is accompanied by a short commentary on its exponential aspect or perspective. The Massive Momentum Monthly Mailing™ includes articles, ads, coupons, advertorials and other really cool stuff you just won’t find anywhere else.

You will start to look forward to receiving it every month since no two mailings are even remotely alike. They are the VERY BEST EXAMPLES of what you can do when you know how to Twist the Kube™.

BECAUSE the Massive Momentum Monthly Mailing™ is hard copy, the tactical nature of being able to see, hold and feel some of these samples is priceless.

If you are a Business Mastery Platinum Member, the mailings are focused on Business Growth whereas Internet Mastery Platinum Members have their very own unique mailings that are 100% Internet related.

This is one of the exponential concepts you will learn about in the Platinum Program, how to Compress your Pathways To Profits™ and spend half as much as your competitors to get double or triple the results…

Component #7: The Business Building Blueprint™

This 3x4 foot fill-in-the-blanks blueprint is the cornerstone element of the Platinum Programs integrating all aspects of the Business Building concepts in one place, visually and can be updated on an on-going (usually monthly) basis.

It’s revolutionary design allows you to have a SINGLE OVERALL VIEW of your business on one single sheet of paper – eliminating time consuming marketing plans, proposals and other time consuming documentation. Designed to be practical and easy, it accelerates your growth by keeping you focused on your Pathways To Profits™ so you apply Management By Metrics™on an on-going daily basis without interruption or distraction.

Component #8: Pathways To Profits™

This unique graphical way of looking at business enables a business owner to optimise results by quickly and easily identifying where time, effort and costs can be minimised and sales, revenues and profits maximised. This iterative and interactive tool helps to unlock windfall opportunities that lie hidden in every business.

Component #9: Management By Metrics™ Template

Knowing the specific growth levers that exist in your business is important to trigger and then maintain sustainable growth. This concept of managing metrics simply means tracking and tracing the components of production, sales and marketing that gauge progress in a measurable and relevant way. Platinum Members have over 300 online and offline metrics to select from to choose the ones that are most pertinent to their particular business, situation and context.

Component #10: 1:1, Hour Of Power Consultation with Dr Marc Dussault

As an EXTRA BONUS, Platinum Members receive a 1 Hour Of Power Consultation with Dr Marc Dussault, valued at $5,000. Yes that's right - $5,000. Dr Dussault charges and gets paid $3,000 to $10,000/hour for 1:1 consultations, depending on what they entail…

Each session is private and confidential. One hour to discuss anything and everything. Members are able to record the session if they want - there will be THAT much information you'll want to capture and make your prisoner for life.

What kind of information?

Well at our last round of 1:1 consultations, Platinum Members had these breakthroughs:

• One Member now knows that he/she can afford to offer his/her core service for FREE when BUNDLED with another revenue generating solution/service. That will automatically attract MORE clients that he/she can handle AND catapult cash flow sky-high within weeks and create an income stream in excess of $500,000/year.
• Someone figured out that he/she has special expertise that can be sold to BOTH sides of a situation DOUBLING the value created and increasing the potential revenue to a whopping $250,000 in 12 months, working less than 100 days in the entire year! It gets better - THIS expertise can be leveraged in more than a dozen of similar situations IN OTHER INDUSTRIES which means his/her annual potential income is practically UNLIMITED.
• A little more down to earth, another Platinum Entrepreneur now has 3 projects that can EACH double his/her income in the next 6 to 9 months by working 20 to 30 hours less per week. If you've done the maths, that means he/she can QUADRUPLE income by working the SAME number of hours. Ka-Ching. PLUS there is a licensing opportunity that can take him/her from an effort-based business to a value-based model by THIS Christmas... Fuelled by the Internet Mastery Platinum Program strategies NEXT year - the licensing revenue could surpass his/her total CURRENT income... Do you think that is compelling enough to STEP UP?!?!
• Another member can generate $500,000 to 1 Million of up-front cash flow (investment) to establish a global business model that ensures FREE employees for 12 months with an irresistible reward and risk reversal strategy that can be leveraged on the Internet within DAYS.
• A fifth member realised that he/she just needs to speak non-technical English to capture clients' imagination AND might even deploy a proof of concept to Platinum Members AT Advanced Business Mastery... That alone could put $100,000 in his/her pocket within the year IF he/she learns to speak in non-IT English, leveraging resources available WITHIN the Platinum Program.
• A sixth member has uncovered the ONE key constraint to double or triple their business faster than they can handle. They'll go from not enough hours in the day to get the work done to - having TOO many people wanting to help them get it done. With a full-blown SYSTEM to plug people into - the ONLY limit is their imagination! (I even came across 3 people THIS week who would jump at the opportunity - funny how that happens!)
• Not to be outdone, a seventh member now has at least 4 strategies that can be IMMEDIATELY put into action to finally put the walk into the talk about his/her next phase of growth. This new phase is SO valuable, he/she will probably give away a $1 Million/year revenue stream to someone else to focus on this next phase... It's THAT good. Can you imagine giving up that kind of revenue because you have something better to do?!?!
• Last, but not least, another is shifting his/her mindset to craft and create a business (model) for each one of his children. How friggin' cool is that?!?!? Matching each child's personality with a career/business/model that will enable the child to grow, expand and fully develop their most natural talent WITHOUT the burden of carrying on the family business... Now that juices me!

Truly inspiring and amazing stuff - it really is. When the MasterMind erupts the results are unbelievable and it only gets better as everyone plays full-on and gives it their unqualified boundless energy and focus.

Component #11: Dr Marc Dussault’s Book Secrets of Marketing Experts Exposed Book

In Secrets Of Marketing Expert Exposed! you’ll discover how Australia’s #1 Exponential Growth strategist Dr Marc Dussault has achieved his extraordinary results on a shoestring small budget and in a fraction of the time you’d expect.

Just see for yourself…

Marc built his companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry's employee attrition rate while consistently producing twice the profitability of his competitors – while he was doing his MBA and Ph.D. full-time and opening a second office in a distant city (Toronto), taking 4 international trips/vacations for a total of 8 weeks while also franchising and distributing his integrated printing software application in Europe!

…And he did it in the printing industry – one of the most competitive, cut-throat, dynamic, low-margin industries!

Click here for more information about the book.

Component #12: Dr Marc Dussault’s Book “How to Create a Fun, Effective and Powerful MasterMind Group”

This unassuming book gives you The ‘unfair advantage’ the MEGA RICH secretly use as their secret-weapon to become MULTI-MILLIONNAIRES WITHOUT inheritance, luck OR money AND the SUPER SUCCESSFUL use to accomplish the seemingly IMPOSSIBLE.

Every successful man or woman collaborates with other high achievers on an on-going, regular basis to fill, complement and supplement their knowledge gaps.

It’s the secret of learning more in minutes and hours than most people learn in months and years.
The ‘secret breakfast’ of champions!

If you’ve ever wondered how people like Donald Trump, Bill Gates, Richard Branson and Steve Jobs got to be so rich and so successful, it’s because they developed a brain-trust or MasterMind they regularly leverage to whip the pants off the competition.

They’re not necessarily smarter than you or me but they have access to and take advantage of the MasterMind principle on an ongoing basis while most people don’t even know what a MasterMind is.

They DO what most people never get around to doing and so they produce results that most people can only dream of.

And all of this comes with our RESULT guarantee …

I’ve heard of business building
programs before, how are
Exponential Programs different?

A recent survey in the UK found that 55 percent of people buy books for decoration with no intention of actually reading them. Does that seem unbelievable? Try these US statistics:

• 42 percent of college graduates never read another book after college.
• 80 percent of US families did not buy or read a book last year.
• 70 percent of US adults have not been in a bookstore in the last five years.
• 57 percent of new books are not read to completion.

If we have access to all of this wonderful information that we know can change our lives, how come we’re not happier, more successful, healthier and wealthier?

Here are some interesting statistics from a US survey of 32,896 people in 2005:

• Only 26 percent of people identify and focus on specific, tangible targets of what they want.
• Less than 15 percent of people wrote down their goals.
• Less than 12 percent of people surveyed said they regularly set a whole series of related daily, weekly and long-term goals, complete with starting times and completion dates.
• Only 11 percent of people put time aside to visualise the attainment of their goals on a consistent basis.

So how is it possible that 74% of people are succeeding at getting what they want in their business and life if they don’t have ‘specific, tangible targets’?

The easy answer is that they don’t. Sound like anyone you know?

The Exponential Programs aren’t just about goal setting (although that’s certainly a component!). They are results orientated and focus on holding you accountable for achieving what you say you will.

How?

If you’ve ever played a competitive sport, you know that it has a lot in common with running a business. There’s the high of scoring the point (closing the deal), the low of defeat (losing the deal), the torture of training (the day-to-day grind) and the determination to make it, no matter what the cost.

There’s also the common fact that those who are considered sporting champions have gotten that way via a long, hard road, paved with blood, sweat and tears and littered with the remains of those who didn’t work as hard, didn’t quite have the commitment or were just plain unlucky.

The good news is that, just as for the sport champion, there’s a training regime you can consistently undertake in your business to ensure that you’re always in the major “premier” leagues. But in order to devise the right regime for you, you first need to know where you are now in each of these important business training areas.

There are 5 steps to becoming a Business Champion:

• Step 1: Read, learn, listen – capture the basics
• Step 2: Repetition is the mother of skill
• Step 3: Frequency of what works – perfect practice makes perfect
• Step 4: Immersion – intensity of focus
• Step 5: Improve your peer group and you improve your results

The 12 month Platinum Program takes you through these steps.

Why the program is delivered over 12 months.

Because these steps take time – just like the champion athlete, you need that time to get the full experience, to truly immerse yourself in the exponential mindset.

You’ll read, learn and listen on the monthly conference calls and the monthly workshops,

You’ll frequently repeat what works by completing your Exercises and Assessments.

Your immersion is ensured when you attend the range of events that are part of the program.

The very act of attending all of these events (whether physically or by phone) raises the level of your peer group. You’ll be working with only the most committed, motivated, exponential entrepreneurs in the country. Imagine what having minds like these thinking about and working on your business could do for you!

Accountability is paramount to the Platinum experience – you will no longer be left ‘on your own’ to figure stuff out – if you get around to it. Each month, you will have to deploy strategies IN YOUR BUSINESS, measure, track and report back to the group... Can you imagine what that will mean to your results? It’s like reading a book for fun and reading it to pass an exam – TWO TOTALLY DIFFERENT experiences and TWO TOTALLY DIFFERENT RESULTS.

This accountability is especially important due to the guarantees on both programs.

How can we offer such a powerful guarantee?

Because you will have Australia’s #1 Exponential Growth Strategist working on your company for the next twelve months, using the most advanced business strategies and principles of the most successful people in the world in the areas of sales, marketing and personal development.

We know the process works, if you apply it. The Business Mastery Platinum Program provides you with hands-on assistance AND the accountability you need to get results.

NOBODY can make a similar promise.

NOBODY even understands our game since it has never been done before.

NOBODY has integrated the works of Anthony Robbins, Brian Tracy and Jay Abraham like Dr Marc Dussault has. Those guys are not overnight successes. They have been walloping success after success after success for over 30 years. Thirty years of making exponential results and setting the pace for the rest to follow. They set the lead continuously for the rest to catch up eventually… hopefully!

What do you mean by ‘exponential’ mindset or ‘exponential’ marketing?

 ‘Exponential’ is a mathematical term that literally means “an increase becoming more and more rapid”.

My definition of exponential, as it relates to you and your business, goes even further than that – it’s about creating momentum so that the increase in your mindset and your profits is not only more and more rapid, but also easier and easier. Just like a merry-go- round – the first “push” is the hardest, then you can just stand there and keep it spinning with only a little additional effort.

Exponential marketing is the art and science of leveraging (often hidden) assets, opportunities and resources that lie within every organisation. It is about seeking creative and innovative ways, combinations, permutations and variations to extract, create, embellish or enhance substantial value for a multiplicity of benefactors (including buyers, sellers, suppliers, referrers, consumers and employees).

Having a holistic mindset is an acquired skill that requires letting go of the status quo and thinking outside the square while keeping one’s feet solidly on the ground of commercial reality. Once you’ve acquired the exponential mindset, you never ever see business the same way again. Opportunities will pop out of the most surprising places – you’ll never run out of ideas. The biggest challenge will be selecting the best of all the great ideas to implement! You’ll agree that’s a pretty good place to be!

Since exponential marketing is a mindset, it applies to start-ups just as well as it does for well-established companies. As a mindset, it is often difficult and sometimes impossible to change the prevailing existing mindset in large organisations that can’t readily embrace change. Therefore it is often the start-ups that embrace it and run away with it, whereas the larger organisations might not implement as much, but have massive scale on their side to counter balance their organisational inertia.

“Exponential marketing is the art and science of leveraging (often hidden) assets, opportunities and resources that lie within every organisation.” Dr Marc Dussault

This approach of having a laser-like focus on bottom-line results alone has transformed countless under-performing companies into cash cows almost overnight just by stopping what isn’t working and replacing those activities with cash-positive alternatives.

But... it won’t happen unless you take a step forward and make a decision.

Isn’t all this just for big businesses with huge advertising and marketing budgets and resources?

Big businesses have what is called organisational inertia. Inertia is the predisposition to remain in the state you’re in. In the case of big bureaucratic corporations, it’s the ‘don’t rock the boat, this is how we’ve been doing things for 20 years syndrome’.

Big businesses certainly have scale, resources and financial resources, but they often lack the entrepreneurial, innovative mindset to consider, explore and initiate strategies that go counter-culture.

You can’t get extraordinary results doing ordinary things. Large corporations have challenges thinking outside the square, especially if they think they dominate or invented the square!

All kinds of businesses benefit from the Platinum Program – especially those who are ready to take the ‘Next Best Step™’ – that is, businesses who want to make more money than they are making now, while working less and enjoying their life more!

Did you know that 86% of Australian SME’s have no written marketing strategy or tactical implementation plan that they continuously apply and follow?

Are you one of them?

A marketing strategy is just as (if not more) important for a small business as it is for a large corporation.

All kinds of businesses benefit from the Platinum Program – especially those who are ready to take the ‘Next Best Step™” – that is, businesses who want to make more money than they are making now, while working less and enjoying their life more!

An “ideal” client is not a “large corporation who can pay millions of dollars”, but is an individual who is:

• Eager to learn
• Wants to make a change
• Willing to test
• Willing to proactively take action
• Ready to make a whole lot of money!

Does that sound like you?

Disclaimer: The Business and Internet Mastery Platinum Programs are not for everyone. Due to the performance guarantees involved, Exponential Programs reserves the right to refuse anyone entry to the program at its sole and unilateral discretion without explanation or justification.